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Authors: Mohan Anjana, Sathyabama institute of science and technology Winfred Alwin rufus, Sathyabama institute of science and technology Mary Viji Amutha, Sathyabama Institute of Science and Technology Selvan Mercy Paul, Sathyabama institute of science and technology S Jancy, Sathyabama institute of science and technology D Menaka, Sathyabama institute of science and technology
The integration of augmented reality (AR) technology with social buying has revolutionized the retail
sector, providing a novel and engaging shopping experience for consumers. This comprehensive paper offers a
thorough examination of the opportunities and problems that AR-enhanced social shopping presents, as well as
its effects on consumer behavior and retailer consequences. This report does a thorough literature review and
analyses important research articles, studies, and papers to provide a thorough knowledge of how augmented
reality (AR) is altering the retail experience through social interaction and increased engagement.
Keywords: Augmented Reality,stakeholders,intricate dynamics,consumer insights,retail sector
Published in: IEEE Transactions on Antennas and Propagation( Volume: 71, Issue: 4, April 2023)
Page(s): 2908 - 2921
Date of Publication: 2908 - 2921
DOI: 10.1109/TAP.2023.3240032
Publisher: UNITED SOCIETIES OF SCIENCE
